Lately, it seems like each time I reach out to an old acquaintance through social media, I’m met with a page that reads, “This account doesn’t exist anymore.”

Many Gen-Z’ers are quietly quitting the platforms we grew up on.

This is understandable. While designed to be a public space spurring connection, many of these platforms now do the opposite: They are driving young people apart and making us more isolated.

The solution, however, should not be quiet quitting: Instead, young people need our legislators to hold Big Tech accountable for making these platforms usable and sustainable, instead of yet another tool to exploit our vulnerabilities. We need legislation that makes social media social again.

Ironically, although up to 95% of teens use social media daily, young people feel more isolated than ever. Over 60% have reported feeling no real sense of identity. And those who reported higher use of these “social” platforms were substantially more likely to experience depression, anxiety and other negative mental health impacts.

This is not a coincidence. It is by design. While many platforms originated out of a desire to connect people, their business models have largely shifted to prioritize profit over their consumers. Their product design reflects this.

For example, in 2016, Instagram, Meta and Twitter removed chronological feeds, which listed posts from people you follow in the order they were posted. Instead, they introduced algorithmic feeds, collecting user data in order to push trending or “relevant” content. Research has found that these algorithmic feeds rely heavily on sensationalist content that garners intense emotion to keep users engaged for longer. This longer engagement prompts the algorithm to show similar types of content, starting a negative feedback loop. For example, a study from the Center for Countering Digital Hate found that YouTube users who express interest in fitness or dieting are often then pushed content that worsens body image.

Similarly, the introduction of short-form video platforms like TikTok and Instagram brought with it the infinite scroll. Long gone are the days when you could scroll to the bottom of the page and be told that “you’re all caught up.” Instead, these platforms offer a never-ending feed of content. When paired with predatory algorithmic feeds, this infinite feed creates an addictive dopamine loop, which can disrupt sleep patterns and trigger anxiousness around “missing out.” Research has found that infinite scrolls are particularly dangerous to young people, who have not yet fully developed impulse control.

Frustrated parents and teachers often argue that young people should just put down their phones or delete their social media. Some young people can do this. But for others, social media is the only landscape they know. It’s their primary means to connect with their friends and family.

Moreover, some young people literally cannot put down the phone: Internal documents from Meta and YouTube showed these platforms knew the features they implemented were addictive, yet still released them. In March, these companies lost a landmark social media case, finding them liable for creating addictive platforms.

As the name would imply, social media platforms were meant to be social – not money grabs. My generation, and those behind us, need that to be true again. As the recent Meta case showed, we cannot depend on tech companies to voluntarily change their predatory practices. Instead, we need regulations to call them to account.

We are starting to see efforts across the country to do so. On April 29, Michigan’s state Senate passed SB 757, as part of the “Kids Over Clicks” legislative package, which would prohibit minors from addictive, data-driven algorithms. Also in April, Massachusetts’ governor called for the disabling of infinite scroll and autoplay for users who are determined to be under 18. These policy efforts are a great first step, but they are not enough. We must continue this momentum across the state and federal levels.

Young people across the country have been calling for design-based regulation, like allowing the disabling of infinite scroll and algorithmic feeds, as well as better labeling of sensitive content. If legislators heed the call by making social media companies accountable, they can once again become a place where young people can talk, exchange ideas, and build a long-term culture that gives us a real sense of purpose. Putting the social back in social media is necessary to uphold the social fabric of my generation.

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Sparkle Rainey is a youth activist and communications director at Young People’s Alliance. She is a Public Voices Fellow on Youth Well-Being and Power with The OpEd Project and Hopelab.

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