Ready For Green Wednesday

By Sarah Johns, The Fresh Toast on

Published in Cannabis Daily

Cyber Monday and Black Friday aren’t the only big holidays for fans of marijuana – hello Green Wednesday

Up until around 2010, Black Friday was the mega shopping day of the year.  It was a combination of festive cheer, mega deals and, at times, a MMA brawl.  Stories emerged of fights and chaos as shoppers rushed to get the best prices. Then online shopping soared and Cyber Monday became a rival for gift purchases and deals to be had.  But are you ready for Green Wednesday? Yes, Green Wednesday is when the cannabis industry goes wild.

To be fair, Green Wednesday is the third biggest marijuana shopping day of the year….behind 4/20 and Black Friday (right?).  BDSA, a leading cannabis data analyst company shared this information about consumer trends.

“Green Wednesday and Black Friday consistently experience the highest surge in cannabis sales of any holiday, other than 420,” said Brendan Mitchel-Chesebro, analyst at BDSA. “These insights are important for retailers looking to optimize their holiday strategies. By preparing for increased foot traffic with increased staff and an ample supply of popular products instead of leaning into promotions, retailers will win with consumers this holiday season.”

Marijuana is following a trend. The third biggest alcohol day of the year, meanwhile, was the day before Thanksgiving. It has been nicknamed “Drinksgiving” or “Blackout Wednesday,” and is becoming an increasingly popular drinking holiday. Poughkeepsie, Boston, Houston, Portland, OR, and Wichita, KS excel in this new holiday.

Green Wednesday can see an over 66% increase in sales for the day.  If you want to bring something unique to Friendsgiving or Thanksgiving, you can always bring an infused canned turkey gravy. Yes, there are such things.  But the most popular, by far according to BDSA, are gummies.  The perfect hostess gift if you know they enjoy a little chill time.


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Not only is there a rush to purchase, some dispensaries offer deals – always a plus during the holiday season. To maximize your chance for value, sign up for your favorite dispensary email, talk to the budtender leading up the Green Wednesday and be open to trying new things.

As you get ready for Green Wednesday, have a great chill Thanksgiving

The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit

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