Gen Z use of alcohol is increasing, what does it mean for cannabis? In recent years, Gen Z—those born between 1997 and 2012—have shown a distinct preference for wellness, moderation, and conscious consumption. Early studies and cultural trends pointed to a decline in alcohol use among this generation compared to their Millennial and Gen X ...Read more

Despite what the Feds think, marijuana is becoming more popular for the 60+ crowd While Gen Z is known for drinking less and embracing California sober, a surprising trend is emerging: older adults—particularly Baby Boomers and Gen Xers—are increasingly turning to cannabis. But this shift isn’t about mainly about chasing a high. It’s ...Read more

 Data and the medical community recognized the benefits of medical marijuana – and they are making it clear to the federal government.

It has become a major help in millions of patients treatment, but concerns from the federal government has caused concern. Now major institutions rally about medical marijuana to protect those who need it ...Read more

The ground is shifting under the beer industry – and marijuana is a reason Beer is the third most popular drink globally behind water and tea.  But in the US, is cannabis becoming a serious rival to beer? According to recent research from investment bank TD Cowen, U.S. cannabis sales reached $29 billion in 2023, up from approximately $10 ...Read more

Fears of a recessions, budget worries are increasing…especially among younger works…cannabis can be part of a solution Millennials are feeling the financial squeeze more than ever in 2025. Between sky-high rent, student debt, and inflation, it’s no wonder that 62% of millennials report feeling financially anxious on a daily basis. The ...Read more

Cannabis isn’t just for getting stoned – it can help at work, play and in the bedroom – here is how to curate the journey to fit the need

As cannabis becomes more mainstream and wellness-focused, the demand for curated, consistent, and personalized experiences is rising. Today’s cannabis consumer isn’t just looking to get high—they...Read more

The current political dust up has lead to talk of change…and Andrew Yang’s Forward Party is in the news

Andrew Yang and his Forward party are back in the news.  After a messy breakup with the current president, Elon Musk is flirting with starting a new party.  This has led him to Yang and his growing movement.  Musk was supportive of ...Read more

New research has been done on support for marijuana legalization – and it is surprising The perception is Americans believe in religion, love guns, are always on social media and According to a recent Pew Research Center poll, 9 in 10 Americans now support the legalization of marijuana in some form. That level of support is not just high — ...Read more

Long weekends are made to kick back, chill and do some gaming – here are some of the best to play Let’s be real: sometimes, the best way to chill is to spark one up and dive into a video game that vibes just right. Whether you’re looking for something visually trippy, ultra-immersive, or just plain hilarious, these seven games hit ...Read more

This iconic company has survived war, Covid, grunge – but worries Gen Z and cannabis may hit it hard! Gen Z and cannabis blamed for this companies troubles. Yes, Jack Daniel’s, the iconic Tennessee whiskey brand owned by Brown-Forman, is grappling with a sobering sales slump. They state Gen Z and cannabis blamed for the company’s troubles...Read more

Celebrations can bring loud noises – can CBD help pet parents avoid doggy trauma? The US leads the world with dogs as pets with over 90 million of them with pet parents. Fireworks, parades, and crowded gatherings can be overwhelming for our four-legged friends. For many dogs, these events trigger stress, anxiety, and even panic.  Here is how...Read more

This new wellness trend combines people’s love of iced coffee and their desire to relax and be productive It is the fourth most popular drink in the world, now the new thing is iced coffee with a slash of cannabis and CBD. For millennials juggling work, wellness, and the need to unwind, the new ritual gaining traction: sipping iced coffee ...Read more

In the search of a healthier lifestyle…maybe a cannabis beverage can be added. Millennials have lead the surge in the California sober movement, now they are embracing wellness culture, cannabis-infused beverages. The drinks are quickly becoming a go-to alternative to alcohol. But can they actually support your health—or are they more hype ...Read more

Sometimes you want to truly chill but have some lethargy – here is how to minimize it 

A night kicking back and enjoying a margarita or rum and coke can make for a rough morning.  Headaches, dry mouth and more, but cannabis doesn’t provide the same hangover. But, for some, it can leave you tired.  So how to avoid post cannabis ...Read more

Some cannabis strains can bring on the munchies – so this business pairing in a great combo for consumers!

In a cannabis match made in Heaven, cannabis dispensary giant Planet 13 announced they will share a building with Taco Bell in Edgewater, Florida (Daytona Beach area). It seems like real estate genius to place the two businesses next to...Read more

Sometimes it is hard to get motivated in the hot months, but can micro doing marijuana help?

The hot months seem at odds with work – the soaring temperatures, the sun, and the lure of fun activities all compete with the job focus. It is one of the reasons it is the time of year when people take all or part of their vacation.  To help you ...Read more

Late sunsets and warm temperatures can make falling asleep a bit harder – can cannabis can help? When the summer heat rises, so does the difficulty of getting a good night’s sleep. Hot, sticky nights can interfere with your body’s ability to cool down, a process necessary for falling and staying asleep. Fortunately, for many people, ...Read more

It seems the world revolves around tech – but does a green plant make it easier for developers? In the high-stakes, high-concentration world of software development, focus is currency.  So is a dab for developers still a thing? A growing subset of programmers, cannabis has become an unlikely coding companion. A recent study posted to arXiv....Read more

Their is a new wave of behavior around drinking in public which could have a major impact on the alcohol and cannabis industry. In bars across the country, a subtle shift is underway: younger patrons, especially Gen Z and Zillennials, are increasingly saying no thanks to opening a tab. It’s not about being antisocial—it’s about financial ...Read more

Sometimes you just want to cut loose and laugh – here  are some suggestion for when you consume Let’s be real—being high can turn even the most mundane activity into a full-blown adventure. Whether you’re sparking up alone or vibing with your crew, there’s something magical (and hilarious) about the way weed makes everything 10x ...Read more