Tracy Ftacek, owner of Pretty Convenient Salon, with locations in Oswego and Naperville, closed both salons March 13.
Ftacek also owns the Pretty Convenient app, which provides makeup and hair styling services across the nation, a new feature that began the first week of April. The app launched two years ago but now looks different from the way it did before, due to the pandemic.
During the first week of the stay-at-home order, Ftacek says, clients began asking for help and online services.
"We had many clients who had appointments for color and extension removal that first week everything was closed," she says, "If extensions are left in for too long, they can damage the hair. They were willing to wait a little bit. But then, as time progressed, I realized their hair might get damaged if the extensions are not removed."
Similarly with color, Ftacek says some clients didn't want to color the part of their hair that has regrown but wanted to make the color in the middle and on the ends prettier. So she created custom color shampoos and conditioners and sent them to clients in what Ftacek calls Pop of Pretty boxes.
"Originally, (the boxes) started off local," says Ftacek, "But then I thought to myself, if we could launch this nationwide, it could help anyone. And it's just another way of support for the United States Postal Service and FedEx, and all of these companies that still need to be supported somehow through all of this."
For help with hair needs, clients can schedule their own private telebeauty appointment through the Pretty Convenient app, which is a private video call. Ftacek has coached clients on haircuts, color, styling, deep conditioning treatments and removing hand-tied hair extensions.
She says Pretty Convenient has two to three virtual appointments a week.
For folks looking to cut their own hair at home, Ftacek recommends being conservative. You can always cut more but you cannot put it back, she says.
"Hair stylists and makeup artists love people," Ftacek says, "and it's challenging to be away from clients because we miss them and we have meaningful relationships. ... There is nothing more special than being there with a client and providing a haircut or color or some sort of service and watching their faces light up with happiness from the results that you've given them. This is what stylists do. Our job is to see the pretty in everybody before they see it themselves. And I can't wait to get back to that."
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