"A 10% product size shrinkage is equivalent to an 11% price increase, but most people wouldn’t really think of it that way,” a Pitt marketing professor notes.

A mini bottle of Dawn dishwashing liquid, with its signature blue color and cute duck imagery, doesn’t raise many eyebrows. To notice its secret, you’d have to ...Read more

If you love something, set it free — by packing it into your checked bag.

Meaning: You might not ever see it again.

Flying with checked luggage is a gamble this summer, especially if you're traveling internationally. Airport staffing shortages during a summer of pent-up travel demand have not only delayed and canceled flights but are ...Read more

Dear Answer Angel Ellen: I recently got an unsolicited email in my inbox with one word in the subject line: “Huggies!” I thought maybe the sender had me confused — perhaps with a new mother? The only thing I knew abut Huggies was that’s a name for disposable diapers. But the text described “timeless and trendy huggies that are sure ...Read more

DALLAS — Kroger’s new e-commerce fulfillment center is now open, and its employees have started making deliveries in blue refrigerated box trucks throughout Dallas-Fort Worth from southern Dallas.

The largest U.S. supermarket chain opened the 350,000-square-foot facility that cost $55 million to build on Thursday. Kroger, with its U.K. ...Read more

A Miami-based chef with over 80,000 followers on TikTok has stunned the internet with her signature pink-colored sauce.

Chef Pii posted her sauce on the app in June and quickly tacked up more than 755,000 views. Combined, her videos have reached over a million views.

Chef Pii claimed the sauce contains sunflower seed oil, honey, chili, ...Read more

Dear Answer Angel Ellen: Are ripped jeans still in style? I see them out and about and still like them. A friend of mine (who’s not very fashion-forward) said she heard they are out of style and now I just wonder. Please let me know what you think.

— Pam M.

Dear Pam: My advice: Wear your ripped, distressed jeans now, but don’t buy any ...Read more

A Miami-based chef with over 80,000 followers on TikTok has stunned the internet with her signature pink-colored sauce.

Chef Pii posted her sauce on the app in June and quickly tacked up more than 755,000 views. Combined, her videos have reached over a million views.

Chef Pii claimed the sauce contains sunflower seed oil, honey, chili, ...Read more

Kroger opened its first ghost kitchen in Dallas, a concept that offers the selection of a mall food court but operates behind one counter and also delivers.

Kroger partnered with ...Read more

DETROIT — Anna Connolly’s birthday surprise for her longtime boyfriend took a sudden turn along the Detroit River roughly 14 months ago when Jonah Newblatt popped the question.

Newblatt tells Connoll, 25, they’re going to meet his parents for drinks at Atwater Brewery. She didn’t give the evening much thought — until Newblatt, 25, ...Read more

Wondering where to go for your next shopping spree?

USA TODAY readers voted Highlands, a western North Carolina town, among the best in the United States in the category “Best Small Town for Shopping.”

Highlands offers shoppers dozens of local, small businesses to check out. Visit to window shop (or actually shop!) for jewelry, outdoors ...Read more

It’s the best feeling to step out of our blistering hot weather and into an ice-cold, darkened movie theater. Local cinemas are offering several incentives during these steamy months to remove us from our Netflix addictions and experience the summer’s blockbusters in their crisp, dimmed playhouses.

The highest grossing megahit so far is �...Read more

If you think in five-letter words — especially ones that contain s, t and e — you likely play Wordle. Soon, you’ll be able to play with friends in a whole new way.

Hasbro and the New York Times, which bought the online game, are joining forces to bring you “Wordle: The Party Game.” According to a press release and first reported by ...Read more

Dear Answer Angel Ellen: Can you recommend a simple makeup routine for a woman to look presentable but not like a clown?

— Denise D.

Dear Denise: I’ve given up on the heavier foundations and basically switched to lightly tinted moisturizers (or tinted BB or CC creams, which are the same thing), preferably those with sunscreen. You don’...Read more

Dear Answer Angel Ellen: I am a young plus-size woman. I am comfortable with my size and am taking advantage of the increasing number of fashion companies offering “extended” size options. My problem is my mom, who keeps harping on my weight. Telling her that I am comfortable and confident in my size and that she’s hurtful doesn’t do ...Read more

DALLAS — H-E-B has taken the lead in a consumer preference index as the top e-commerce grocer ahead of second- and third-place finishers Amazon and Amazon Fresh.

Customer data science firm Dunnhumby said recently that it was a near statistical tie, but San Antonio-based H-E-B narrowly edged out Amazon. Walmart ranked fourth, followed by Sam...Read more

With the average wedding costing $28,000 — and the average dress coming in at $1,631 — it's no wonder that a bride on TikTok went viral for her incredible thrift shop find: a dress bought for just $3.75.

"I'm not sure about this dress, but just in case, it is my back up wedding dress." said Lynch in the now viral video.

Lynch ...Read more

We've all been there. We didn't think the sun was that hot. We didn't think we needed sunscreen. And we ended up with a sunburn.

As painful as a sunburn can be, at least it will turn to a tan, right? Not necessarily. Chances are pretty good your skin is going to start peeling.

According to the Mayo Clinic, your body may start to heal itself by...Read more

PHILADELPHIA — From a warehouse in Pennsauken, Rick Forman built the Forman Mills discount retail chain into a 36-store network, then sold it to private equity investors in 2016.

Now he’s back with Turn7, which he says is a different kind of discount store, taking advantage of a surge in retail inventory and returns that piled up during the...Read more

KANSAS CITY, Mo. — Thomas Hoff was tired of living in a regular old house.

He was fascinated with “tiny-living,” and often dreamed of moving into a recreational vehicle.

When his roommates moved out of his Gardner Lake house in Johnson County in 2018, he saw his opportunity. He has been living in RVs ever since.

“I took it on a few ...Read more

Dear Answer Angel Ellen: I recently received an email from a company where I’ve bought jeans and casual wear for many times (it’s the Gap) with a headline that grabbed my attention: “This bra = your summer top.” So, I clicked on it and found a “ribbed bralette,” which the ad boasts, “You made it your favorite crop top ever” (...Read more