Dallas baker now sells State Fair of Texas cookies year-round
Published in Fashion Daily News
The Stifflers have been State Fair concessionaires since 1990. Their bread-and-butter was fried chicken on a stick and curly fries until they added fried Oreos, fried Snickers and other indulgent treats.
In 2017, they opened Stiffler’s Mom’s Cookie Factory, named after — you guessed it — the 1999 R-rated movie "American Pie." It was inspired by Sweet Martha’s Cookie Jar, a vendor at the Minnesota State Fair that reportedly sold $4.5 million in cookies in 2022. That event is just 12 days, and the State Fair of Texas is twice as long. Stiffler saw the potential.
As the business now goes online year-round, Stiffler is looking at cookie companies like Crumbl, which sell limited-time-only flavors. Stiffler hopes to add new flavors every few weeks to keep customers ordering.
She’s testing cookies mixed with New York-style cheesecake, orange creamsicle and peach cobbler. All of the research and development happens in that metal building on the Midway in Fair Park.
Stiffler, a Red Oak resident, is now at Fair Park a lot more.
“Funny story,” she said. “My oven at home doesn’t even work right now.”
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Stiffler’s Mom’s Cookie Factory sells cookies online that are delivered by mail. Prices are six for $30 or 12 for $60.
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