Tommy Hilfiger wants everyone to be able to enjoy his brand’s signature cool-and-classic Americana style. The recently released Tommy Hilfiger Adaptive collection delivers preppy pieces and modern mix-and-match separates designed for adults and children with disabilities.
The pieces were designed with accessibility in mind and include fits that can accommodate prosthetics and Velcro and magnetic closures instead of small buttons and snaps. The collection also includes seated-wear selections for those who use a wheelchair. This apparel includes expanded back openings, low-front pants to reduce bunching, no bulky or uncomfortable pockets, magnetic and Velcro closures and elastic loops on pants to make getting dressed easier.
“Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability,” Hilfiger said in a prepared statement. “Getting dressed should be a joy — an experience that empowers you to look good and feel good in what you are wearing. Our adaptive collections have revolutionized everyday dressing for people with disabilities, giving them the independence and confidence to express their individuality through style.”
Hilfiger wanted the shopping experience to be seamless, too. Tommy.com features a “shop-by-solution” option, which allows shoppers to browse merchandise based on their needs. Clothing will arrive to them in easy-to-open packaging. In the U.S., people also can use Amazon Alexa’s voice-enabled technology to shop the adaptive collection.
The brand spotlighted people with different abilities in the campaign to promote the spring collection. Some of them are Team USA Paralympic swimming hopeful Haven Sheppard, model and mom Ashley Young, and Isaiah Peade, a former professional running back for the Steelers, St. Louis Rams and Miami Dolphins.
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