CHICAGO — Over the last decade, fast-fashion retailer H&M has collaborated with some of the top designers, including Karl Lagerfeld, Comme des Garcons and Lanvin, bringing high fashion to the masses at low prices. The highly anticipated collabs create a frenzy, with fans of the brands crashing the site or even camping out overnight to be the first to get into the stores.
Now H&M has teamed up with one of the hottest designers on the planet, London-based Simone Rocha, for a collection of women’s, men’s and kids’ looks that bring the greatest hits from Rocha’s archive to the masses at unbelievable prices.
“To be honest, it was really emotional going through all the pieces. It was a wonderful chance to reflect on seasons I was especially proud of, and to revisit collections that felt like milestones, and little gems of ideas that we maybe didn’t push as far as we wanted to the first time around,” said Rocha. “The archive is so important to the way I work as a designer anyway. We are not a brand that abandons ideas each season — we often look back on past propositions or continue to evolve a silhouette or shape.”
The collection is filled with timeless pieces that have couture touches — all in a nuanced manner. Floral dresses have tulle overlays, a trench is updated with balloon sleeves and bow details, and brogues are embellished with faux pearl details .
If you’re ready to get out of your sweats and jump-start your spring wardrobe, check out the collection at 2.hm.com.
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