Astrology has become almost therapeutic during the pandemic, with apps like Co-Star and Sanctuary making the spiritual practice more accessible.
But can astrology help users find love?
Struck, a dating app that matches users based on their birth charts (the placements of the sun, moon and planets at the time of a person’s birth), launched this past summer, initially in Los Angeles, San Francisco and New York. The new app recently became available to Chicago residents.
Rachel Lo, co-founder and CEO of Struck, said Chicagoans made an overwhelming number of requests on the website for the app to launch next in the Windy City.
Nadine Jane, astrology adviser for Struck says the app can help users narrow down potential romantic partners suited to their birth chart.
She adds in an email, “you can know a bit about your date going into it. By knowing that their moon is in Scorpio, you may have more patience as they take their time opening up to you. Or by knowing your Venus is in Leo and so is their Sun, you both will have no problem making it Instagram official if and when that day arrives.”
Lo, 30, grew up in a secular and nonspiritual household, and was an astrology skeptic through her college years. The Southern California native received dual degrees in mechanical engineering and materials science from the University of California at Berkeley.
“Everything was very science focused when I was growing up,” she said.
When she entered the workforce in tech following college, she became more open to spirituality. After her Saturn return (a time when Saturn returns to the same zodiac sign as when you were born, approximately every 29.5 years), Lo faced a glass ceiling at her job and knew she wanted to work for herself.
“There’s something about astrology, too, where it’s just by its nature so empowering to people who feel marginalized or forgotten, because it makes you feel seen,” Lo said.