Rick Ross is determined to satisfy his "cravings of success" in every venture he takes on.

The 50-year-old rapper has been in the music business for more than 20 years but still delivers one new project after another.

Reflecting on how he still has the energy to surprise fans with his different pursuits, Rick told Rolling Stone: "If you're somebody who demands a lot from yourself, like me, it's not normal, you know.

"How do you continue to burn and feed that flame, and not only meet your requirements of what you ask for yourself, but over-deliver, you know? Are you happy with yourself? Are you satisfying your cravings of success?"

One of his latest ventures is Rick's third book - Renaissance of a Boss: Notes from a Creative Reawakening, which documents his failed attempt to climb Mount Kilimanjaro and a road trip to Elvis Presley's Graceland, among other things.

Unlike his first two books - New York Times' bestsellers - this one was co-authored in real time, by Neil Martinez-Belkin, who also helped pen the first two tomes.

With Rick adding: "What made this book so unique is it was really just a lot of different things that we experienced while he was there with me.

"It's one thing to talk about the past, and this was going on, but this book is a lot of things happening, you know. As you flip the script, flip the pages, you're right there with us, and Neil is giving you a perspective, you know, from being to my right side or my left side, so this book is most definitely our best work yet."

The musician was also keen to give Neil free rein on what he wanted to include in his writing.

Rick explained: "I don't really give a f*** what he uses for the book. You're here with me, if you catch it, you catch it. If it don't make sense, it don't make sense."

Elsewhere in the interview, Rick discussed launching Luc Belaire Alcohol Removed Rare Rosé - the non-alcoholic version of his beloved Rosé wine.

But when it comes to his drink of choice, he'll stick to the original - even when he's working up a sweat in the gym.

He laughed: "When I work out, I smoke with a joint, and I sip Luc Belaire with the alcohol. That's just me, you know what I mean, I get it. But you need the NA? We got you."