The Super Bowl at Santa Clara’s Levi’s Stadium in February is estimated to have injected about $720 million into the Bay Area economy, according to new analysis released by the nonprofit that helped bring the Big Game to the region.

“Super Bowl LX was truly a transformational event for the Bay Area,” Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said in a statement. “We’ve demonstrated that the Bay Area’s world-class infrastructure, hospitality, and business ecosystem can deliver meaningful economic benefits that extend far beyond game day.”

The analysis, compiled by Boston Consulting Group, projected that the Super Bowl provided a $425 million boost to San Francisco County, $195 million to Santa Clara County and another $100 million to other Bay Area counties.

It also found the event raised $20 million in revenue for local governments and supported about 4,000 jobs across the region.

“The Bay Area Host Committee’s report confirms what San Jose businesses, workers and residents felt firsthand: our city scored big during Super Bowl LX,” said Mayor Matt Mahan in a statement.

“We began preparing in 2023, the moment the NFL selected our region to host, and our team worked for years with partners across the Bay Area to deliver a world-class experience,” Mahan said. “That work paid off — Santa Clara County’s estimated $195 million economic impact was more than four times what we saw from Super Bowl 50. From sold-out concerts with renowned artists to packed free block parties at San Pedro Square, San Jose showed the nation how to host — and we’re not done. With World Cup matches just days away, players and fans from around the globe are already arriving in San Jose, supporting local businesses and bringing that same excitement to our community all month long.”

Even as the Super Bowl brought thousands of visitors who booked hotel rooms, shopped at local stores and dined at bars and restaurants, some experts have cast doubt on such eye-popping economic impact estimates for major sporting events.

They note that academic studies have found that the estimates often overlook that a large portion of hotel and rental car revenue goes to national chains based outside the region and sometimes fail to account for negative impacts, such as restaurants seeing fewer customers on game day when most people are watching at home.

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