Dealing With Celebrity Endorsements

"Some friends and I started a Web based business targeting people who play a particular sport.

"As it happens, one of the leading players of the sport -- a household name to fans -- has discovered our website and absolutely loves it. We have approached him about possibly endorsing our website, and he has expressed an interest in doing so.

"...Read more

Reviving the 'Walking Dead' Corporation

"In the late 1990s, I invented a product for the health care industry. I obtained patents for the product and registered trademarks for the product name. I even formed a corporation in Delaware and registered it in Texas, where my husband and I were living at that time. Then, my husband (also an entrepreneur) moved his business to New York to ...Read more

Do You Really Need a Business Plan?

"I am new to this country and am taking a class in the evenings on how to start my own business. I understand that you need a tax ID number and that it's a good idea to form a corporation or limited liability company (LLC) to protect myself from lawsuits. At what point in the process, though, should I prepare the business plan? Do I have to ...Read more

Teaching Lawyers About Cybersecurity

Let's face it; when it comes to professionals with technological savvy, lawyers are way, way down the list. I know lawyers who are still using Windows 98, if that gives you an idea (hey, it was a pretty good program).

So it was with great trepidation that I attended last week's Tech Summit in New York City sponsored by the New York State Bar ...Read more

When a Business Has 2 Sets of Books

"My spouse and I have been looking to buy a business for some time. We've found a good local business with a great location and lots of existing customers. The seller wants us to pay one and one-half times his gross sales last year, which our accountant says is a fair price. The seller has also agreed to let us pay him 40% of the purchase ...Read more

You Know You Have an Online Retail Business When ...

It's the most commonly asked question eBay and Amazon sellers ask me: "I've been selling on eBay/Amazon/Etsy/wherever for a while, but I don't know if I should treat it as a hobby or a business." Sooner or later, every online seller has to make the fateful decision: Should I do this only occasionally for the fun of it, or should I consider ...Read more

Can I Sell This Stuff on EBay?

"What are the rules when it comes to selling trademarked or branded items, such as Gucci handbags or Tiffany & Co. jewelry, on eBay?"

EBay's rules about trademarked items are simple to state but difficult as the Dickens to apply in practice. Even experienced eBay sellers make mistakes in this area. The rules are basically these:

--You cannot...Read more

Registering Your Nonprofit for Tax-Exempt Status the E-Z Way: Part 2 of 2

In July 2014, the IRS adopted Form 1023-EZ, a simplified application process for nonprofit organizations that wish to obtain tax-exempt status under Section 501(c)(3) of the Internal Revenue Code.

Your organization is not eligible to use Form 1023-EZ if:

--It has more than $250,000 in total assets.

--It has gross receipts of more than $50,...Read more

Registering Your Nonprofit for Tax-Exempt Status The E-Z Way: Part 1 of 2

Getting a nonprofit organization off the ground has always involved three steps:

--Forming a nonstock corporation or limited liability company (LLC) under your state's business organization laws.

--Registering the corporation or LLC for tax-exempt status with the Internal Revenue Service under Section 501(c)(3) of the federal tax code.

--...Read more

The 6 C's That Should Be in Every Business Plan

There are at least 1,000 books in print telling people how to write a business plan. The problem with most of them is: They're wrong. Or at least they're not practical for the vast majority of business startups.

Unless you are a hi-tech startup looking for venture capital, you do not need a 50-page book with dividers and index tabs to start a...Read more

4 Secrets to Getting Deals Done

"My partner and I own a service business we've been trying to sell for some time. We finally found a buyer, but the process just seems to be taking forever. The buyer's attorney seems to be taking a long time to review our attorney's draft documents, and our attorney doesn't seem to want to push things as fast as we want him to. We've ...Read more

A Laughing Jury Never Convicts: Part 2 of 2

These days, we live in a world of infotainment, marketainment and edutainment.

It isn't enough anymore to just give out information. Your listeners need to have their emotions manipulated -- to laugh, cry or get angry -- even though you're talking about recent developments in sales taxation.

It isn't enough anymore to just sell something. ...Read more


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