ArcaMax

It's not enough!

These days, you need more than a great resume, awesome reccos, a winning personality, unbounded energy, unbridled accomplishments and a fashion sense that has made you the envy of your office. These days, you also need a brand.

According to Rice University, "a brand is the distinct set of feelings, perceptions, attitudes and...Read more

You've been waiting forever. Is today the day you finally do it?

Let's check the calendar.

Do you have a big meeting today? A critical lunch? A major nap break in the supply closet that you simply cannot miss? "No." "No." And "Maybe."

If your calendar for today is a big black hole, I have a suggestion.

Make today the day you retire.

Sure,...Read more

Do you worry about work?

I can't imagine why.

You have the perfect job. You have a boss who respects you. You have co-workers who love you and clients who think you're the cat's pajamas. You also have an eye-popping salary with perks galore and big fat raises lined up from here to retirement.

You don't?

Well, maybe you should worry. Maybe,...Read more

Vacations are important, especially for someone who works as hard as you do -- or, should I say, someone who works as hard as you do trying to make it look like you do work hard.

This is true whether you frolicked at the beach or romped in the mountains or just stayed home, restoring your chi by the latest exercise craze -- power hammock ...Read more

Remember phone calls?

Remember when the phone rang, and you answered? There was never a worry that your caller was a spam factory in Kyrgyzstan, helpfully informing you that a valuable package was hung up in customs and all they needed to release it was the number of your credit card, your 16-digit PIN and the ZIP code of your phlebotomist.

...Read more

What's wrong with you?

If you're not exactly sure, let me tell you. Or, better yet, let your boss do it.

Bosses are always ready to tell us what we're doing wrong. What we're doing right? That's a job for someone else. Like your labradoodle. A quick etymological look at the word "supervision" says it all. You have "vision." Your boss has "...Read more

What's the difference between you and tube of toothpaste?

The toothpaste has branding consultants who spend millions every year to educate the public on its qualities. You don't. This is why everybody knows what the toothpaste can do, while you remain an unknown entity, undervalued by many and misunderstood by most.

It's all about branding, ...Read more

I dare you.

Go up to a co-worker and ask, "Do you want to grab lunch?"

Know what they are going to say?

They're going to say, "No."

It's not personal -- or probably not. You have been pretty difficult to live with ever since management forced you to give up your cozy home office in your bedroom closet, where you could work in your Star ...Read more

What do 5 million people have that you don't have?

A podcast.

That's right! Based on data from January 2024, there are more than 5 million podcasts available for your listening pleasure.

And who is listening to all these pods?

That would be 47% of the American public over 12 years old, according to Forbes, as of January 2024. You know what...Read more

Or your father. Or, maybe, both.

Using your parents to land a new job may seem like a cheat, but it's really not, as nepo-babies Sophia Coppola, Dakota Johnson, Deacon Phillippe and West Duchovny could tell you. While Hollywood babies may be the most visible nepos, the same dynamic happens in every profession. Or so I learned from a recent ...Read more

Ever have so many job offers you can't decide which one to choose?

No, me neither.

Of course, the real question for job hunters today is not which to choose, but how to choose.

Do you take the biggest opportunity in the fastest-rising company, based on carefully researched historical trends, crossed-tabbed with long-term economic growth on ...Read more

What's the best part of being a remote worker? Beyond the advantages of a daily commute that consists of shuffling between your bedroom and your kitchen table, where you can labor comfortably through the day in your bathrobe and bunny slippers, remote workers enjoy the benefit of working with their pets.

Does a doggy or a kitty or a fishy or a ...Read more

You've heard it all before.

If you want to get ahead in your career, you have to work hard.

Well, how has working hard worked out for you?

I thought so.

The sad fact is that success doesn't come from working hard. It comes from sleeping hard. It's true! Without adequate sleep, you are condemned to spend your work days in zombie mode, too ...Read more