Goodwin initially thought of his market as men looking to up their sex appeal. “There’s been a shift in the men’s underwear market particular how men see themselves and how it feels — men care about that,” Goodwin said.

But his design of a magnetic flat front also proved ideal for men with dexterity or mobility concerns, giving new meaning to his blog’s claim:

“This means that you can easily open and close the flap with one hand, allowing for quick and easy access to your most intimate areas.”

“On the adaptive side it makes it a lot easier for people who are handicapped, elderly, cancer patients who suffer from the drawbacks of chemotherapy. For people in a wheelchair this is something significant,” he said.Philadelphia Fashion Incubator helps budding design firms

Both Goodwin and Connor are part of the Philadelphia Fashion Incubator’s Designers-in-Resident program, which helps area designers break into the fashion marketplace.

According to Executive Director Elissa Bloom, the nonprofit organization’s mission is to help emerging designer-entrepreneurs grow their bottom-line, and it has helped over 65 fashion entrepreneurs build successful businesses in the city. Connor was part of the 2019 class while Goodwin was a member class of 2023.

That aspect is especially significant, said Kyle Woodland, founder of KWS Productions, a fashion entertainment company, and a model who is also autistic.

“It is very important to develop the skills to take your business to the next level,” Woodland said, “and to teach how to get there and then advance.”

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