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Kim Kardashian launches new skincare line SKKN to make ‘everyone ... feel confident in their skin’

Jami Ganz, New York Daily News on

Published in Fashion Daily News

It’s hard to keep up with Kim Kardashian’s beauty regimen, but she’s trying to make it more accessible.

The reality star and SKIMS founder, 41, took to Instagram recently to announce the launch of her “rejuvenating nine-product skin care ritual,” SKKN BY KIM — launched with Coty — which Kardashian said she “developed from start to finish.

“I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way,” continued Kardashian, whose personal regimen was reportedly the basis for the line. “I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!”

She promised “refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.”


Included in the line, which drops June 21, is cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, eye cream, face cream, oil drops and night oil.

This isn’t the “Keeping Up with the Kardashians” star’s first venture into the beauty world, though both KKW Beauty and KKW Fragrance are no longer in operation.


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