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GM names new leaders of software organization

Kalea Hall, The Detroit News on

Published in Automotive News

General Motors Co. is promoting Baris Cetinok and Dave Richardson to lead its software and services organization as the automaker advances to connected vehicles, GM said Monday.

The executives are taking over the software organization after former leader Mike Abbott left GM in March 2024 due to health reasons. Cetinok and Richardson will work from GM's new Mountain View Technical Center in California.

Since joining GM in September 2023, Cetinok and Richardson have worked on building GM's vehicle operating and digital systems, plus enhancing quality testing and validation processes.

Cetinok, senior vice president of software and services product management, program management and design, will lead the teams responsible for the company’s software roadmap design and the process for software program development, launch and continual improvement. Cetinok has more than 25 years of experience in product, engineering and design at companies including Microsoft, Amazon, and Apple.

 

Richardson, senior vice president of software and services engineering, will lead all of software engineering inclusive of areas like embedded platforms, digital products, commercial solutions and advanced driver-assistance systems. Richardson worked at Apple for 12 years as an engineering leader responsible for driving innovation and efficiency in infrastructure for services including iCloud, FaceTime and Siri.

Cetinok and Richardson will work with GM’s vehicle design and hardware engineering organizations.


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