Chris Lytle Sales Tip: Want to be more persuasive? Dale Carnegie offered this timeless advice for winning people to your way of thinking: "To get the best of a situation, avoid arguments." Selling is not about fighting your way to a sale. It's about finding a fit between what your company offers and the solution or outcome that the client company seeks. Your job as salesperson is to listen, understand, and then sell the solution.
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Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, ...Read More
Chris Lytle Sales Management Tip: Too many companies have wishes instead of standards. "I wish my people would make more calls," one manager told me. A standard is a measurable indicator of performance involving a ...Read More
Chris Lytle Sales Tip: Can a politician teach you anything about sales? Benjamin Disraeli was a British Prime Minister. "The fool wonders, the wise man asks," he said. Of course, a wise man also knows what he doesn't know....Read More
Chris Lytle's Sales Tip: "When I'm selling at my best, I'm more playful," said a seminar participant recently. "Work is more fun than fun," suggests Noel Coward. Selling at your best is fun. You smile more. You are more at...Read More
Chris Lytle Sales Tip: If you've ever made less than a positive first impression on a customer, remember this advice from a very wise person: "No one can go back and make a brand new start. Anyone can start from now and ...Read More
Chris Lytle Sales Tip: Just in case you haven't gotten around to re-reading Plato, consider this: "Self-conquest is the greatest of all victories." Plato's advice resonates 2400 years later. To triumph in sales you need to...Read More