Chris Lytle's Sales Tip: Sailors and salespeople should heed this advice: "If there is no wind, row." Slow times may require that we revisit the basics and redouble our efforts. Be relentless in filling your sales pipeline. Prospect, seed, dial, contact, meet, propose, and ask for the order.
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Chris Lytle's Success Tip: "Companies that are truly successful are different from their competitors. It gives them control over their destiny. If you are not different, your dumbest competitor will set your prices. And, ...Read More
Chris Lytle Sales Meeting Tip: The very best meetings with prospects are two-way exchanges of information. Getting people involved in a sales conversation is a lot different than making a sales pitch. "Don't spend hours ...Read More
Chris Lytle Sales Tip: "The juggler can't tell you which ball is more important. Drop just one and the show is over." I was particularly intrigued by this thought from Joan Magretta's book, What Management Is. In selling ...Read More
Chris Lytle Tip: Want something to strive for? According to the US Census, the lower limit of the top 5% of household income is $150,499. At the top of that 5% are the super rich, but getting into the "lower upper class" ...Read More
Chris Lytle Sales Management Tip: Too many companies have wishes instead of standards. "I wish my people would make more calls," one manager told me. A standard is a measurable indicator of performance involving a ...Read More
Chris Lytle Success Tip: Overheard on the driving range one afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble ...Read More