Did you know that Katy Perry is one of the most popular accounts on Twitter, boasting over 51 million followers?

Getting that many followers might seem like a possibility at first, but even Katy Perry started with zero followers and worked her way up. The good news is that you can use strategies to boost your follower count.

Are you wondering what you should do? Keep reading to learn all about four tips for building a professional Twitter following.

1. Make It Obvious

When it comes to Twitter for business, you must make sure that your profile is clear and concise. There should be no question about what kind of business you are and what products you sell. You can make this clear by grabbing the right handle for your Twitter account.

For instance, if you sell sneakers, you could choose @namebrand_sneakers. In the event that your tag is already taken, you should come up with variations until you find something that hasn’t been used before.

Be sure to write a simple but effective bio that can link back to your main business website.

2. Post Regularly

Are you still wondering how to build a Twitter platform?

The more active you are, the more chance you have of getting your content in front of fresh eyes. Even loyal followers will look for the kind of content they expected when they first followed you.

What’s important is to maintain a standard of high quality rather than posting as much as you can with no real reason. Before you hit the tweet button, ask yourself if the content is entertaining, informative, or both.

3. Interact With Relevant Accounts

Never forget that your Twitter platform is one among many. You should always emphasize the social part of social media. That way, your efforts will be collaborative rather than a one-way street.

You can start by following and retweeting accounts that are relevant to your brand. Over time, you can put your feelers out and do even more meaningful collaborations beyond sharing other people’s professional tweets. If you want to start forging a strong connection, then go here.

4. Emphasize Visuals

Although business Twitter started as more of a text medium than anything else, people often prefer visuals over text.

With that in mind, you should think of ways in which you can present your content as an attractive picture rather than using multiple text tweets.

Ready to Build a Professional Twitter Following?

Now that you’ve learned about four tips for building a professional Twitter following, you can forge a bond between new customers so that they keep coming back for more. At the same time, you’ll be able to tap into a bigger audience than you originally had access to.

Twitter is the tip of the iceberg when it comes to social media and the strategies you can use to boost your business’s success. If you want even more tips, tricks, and hacks, then be sure to look through the other articles we’ve published. Feel free to follow our site too.