With over 65% of the world’s population now using the internet daily, it is becoming more difficult to stand out from the crowd.
This is why you have to understand the benefits of Search Engine Optimization (SEO). By understanding what errors with SEO you might be making, you can improve your global position in the search engines and get all eyes on you.
In this short guide, we will look at five common mistakes people make with their website SEO. Read on to find out how you can avoid them.
1. Not Targeting the Right Keywords
If you find that your website is not getting much interest, has a high bounce rate or low clickthrough rate, then you are likely targeting the wrong keywords.
Keywords need to be related to your site’s content as well as the specific page that people enter your site on. Targeting unrelated keywords in your digital marketing strategy will attract the wrong people to your site. As a result, then the site will rank badly in the Search Engine Results Pages (SERPs).
2. Forgetting About User Experience
User Experience (UX) goes hand in hand with SEO as both want to achieve the same goal for a website visitor; a pleasant and productive experience. An enjoyable user experience is a big part of how SEO works.
If your website is difficult to navigate or not mobile-friendly, users will abandon their search and look for more user-friendly information. The quality of your content is unlikely to persuade them to have a bad website experience. Also, users tend not to forget bad experiences quickly and will likely never return.
3. Duplicating Content
The quality of your content is the measure of your site. It needs to be original, strong, and well-written copy that will engage your visitors and give them the information that they seek.
If you provide duplicate content from another site, you will be penalized heavily by the search engines. Duplicated copy of any kind is a big no-no. You must write fresh and original content.
4. Not Providing Quality Backlinks
How many links you have to your site is a measurement the search engines use to rank you. However, it is not just the quantity of the links but the quality. Do not be tempted to buy spammy backlinks from link farms to try and artificially boost your popularity.
If you feel your backlinking work is slowing up your growth, speak to an SEO web consulting firm. They will advise you on building quality backlinks by creating attractive and incentivizing content through SEO and social media activities.
5. Slow Loading Pages
One of the benefits of SEO is that it makes you look hard at areas of your site where you may not see a problem, but your customers do. One thing that many website owners often neglect is loading speed.
If your pages load slowly, then visitors will become frustrated and bounce off your page. Page speeds are a critical ranking factor, so make sure you optimize your pages for quick loads.
Stop These Errors With SEO
Hopefully, this guide has given you some ideas of what errors with SEO you need to put a stop to as soon as possible. Seek out the assistance of a professional SEO company for more expert advice on how to prepare your site for the web.
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