We’re all familiar with Zoom Video Communications and its platform that we used for meetings. But now, the hottest news is all about Zoominfo, a name that’s rising in prominence within the stock market.

Is ZoomInfo the same thing as Zoom?

Despite the similar names, they are definitely different. Keep reading this article to learn more about this fast-rising company.

What is Zoominfo?

Zoominfo is a business contact database of sales intelligence and prospecting tools. The platform equips sales professionals, marketers, and recruiters. The users are able to optimize their lead generation programs and much more.

Sales

The tools help with territory planning, prospecting, outreach, and lead scoring. The user can learn about their ideal customer and target similar potential customers. The controls allow salespersons to establish campaigns and personal follow-up.

Marketing

This platform can capture information in real-time when potential B2B clients visit your company website. This dynamic platform even allows for the exploration of future client’s purchasing intent.

Recruiters

Recruiters can also enjoy using the platform. Recruiters can access hyper-specific query filters to find the perfect candidate. The user can customize the platform to enhance their control and use of the data.

Ai at the Core

Zoominfo Technologies includes Ai at the core of its platform design. This speeds productivity and generates a high ROI.

Let’s say you want to learn about Peter Dodge Hanover Research. You can pull up his data points and learn key information before clicking a button to contact him. Your plan will dictate what information of his you’ll have available on a single page.

Zoominfo Stock

ZoomInfo is a publicly-traded company on Nasdaq listed as “ZI”. The company CEO, Henry Schuck, took the company public on June 4, 2020. Schuck founded DiscoverOrg in 2007.

When acquiring his competitor Zoominfo in February 2019, he rebranded the merged company as Zoominfo.

Zoominfo Pricing

A free 14-day trial is standard for those considering the Professional package. Zoominfo also offers an Advanced and Elite package. The type of package and choice of customization determines the pricing.

The Professional package provides company profiles, contact information, and tailored lists. The Advanced package offers corporate hierarchy info, org charts, and personal contact information. The Elite package offers purchasing intent data, company attributes, and dynamic workflows.

Zoominfo Chrome Extension

The Chrome extension allows users to make calls and send emails with one click from Zoominfo. The platform has an auto-dialer, real-time activity feed, and multi-touch email campaign generator. This extension increases sales activities, reports, and follow-up.

Zoominfo Technologies

Zoominfo is a viable company for savvy investors and assertive salespersons.

Zoominfo has produced several case studies proving high ROI. The studies have shown increases in set appointments, leads, productivity, revenue, and profits. The companies found new B2B clients that they didn’t know existed before using Zoominfo.

If you enjoyed this article, consider reading similar posts about other technology stocks.