Sports / ArcaMax

France is trying to keep NASCAR popular

NASCAR driver Brad Keselowski remembers slamming into a rival's car in Phoenix a few years ago, only to be summoned after the race by officials who scolded him for being too aggressive on the track. Then NASCAR Chairman Brian France, the third generation of his family to run stock car racing's empire, walked into the room. France "looked over at them and said, 'Are we yelling at him?' " Keselowski said. "Nobody really answered. Then 1/8France3/8 turned and said to me, 'I love what you're doing. Don't change a thing.' And he walked out." Fender-banging is part of NASCAR's appeal, one reason the sport draws tens of thousands of spectators to tracks each weekend along with the 4 million ...

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