LeBron James Sixers jerseys are already selling out on Fanatics -- but more merch is on the way

Erin McCarthy, The Philadelphia Inquirer on Jul 24, 2026

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PHILADELPHIA — Fanatics is already sold out of some LeBron James Sixers jerseys.

About two hours after news broke that the superstar was coming to Philly, all first editions of the no. 23 jerseys were sold out on the Fanatics website.

The adult royal blue, white and red Swingman premium jerseys had been selling for $124.99, in line with the price of similar jerseys for other Sixers stars. Youth James jerseys had also been available to preorder for $69.99.

Red and blue adult Fast Break jerseys, which are made of different material, were available to preorder for $79.99 as of Friday afternoon. They were set to ship in early August.

Once James’ decision was announced, his new jersey was available “instantly,” according to Brandon Williams, Fanatics vice president for global communications.

An image of the jersey was displayed on the top of the Fanatics homepage with the words: “LeBron James. The king just found his kingdom.”

Along with the official jerseys, Fanatics is also selling James’ 2026-2027 Topps trading card, the same one that he signed and posted on Instagram after announcing his decision to come to Philly.

The cards are selling for between $11.99 for a single card and $169.99 for a 20-pack. Fanatics acquired Topps in 2022.

The company will be adding other James merchandise shortly, Williams said.

Fanatics, the sports merchandise giant that makes officially licensed apparel for all major pro leagues and the NCAA, is owned by billionaire Michael Rubin, a Lafayette Hill native who previously had a minority ownership stake in the Sixers.

On Friday afternoon, Rally House, the national sports apparel chain with more than two dozen Philly-area locations, was allowing customers to preorder a royal blue James Nike T-shirt for $37. It was set to ship next month.