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Cyber Monday, fueled by smartphones, sets an online sales record of $6.6 billion

Suzette Parmley, The Philadelphia Inquirer on

Published in Science & Technology News

Adobe Analytics reported these statistics since Thanksgiving, when many Black Friday deals began:

Between Nov. 1 and Nov. 26, $43.42 billion was spent online, a 16.8 percent growth year over year. All 26 days thus far have exceeded $1 billion, compared with 24 of 26 days in 2016.

Thanksgiving weekend spending on Saturday and Sunday brought in $5.12 billion spent online, 10.1 percent growth year over year.

For Cyber Monday morning, conversion rates were showing growth: desktop 4.8 percent (up 5.3 percent year over year), tablet 4.3 percent (up 1.5 percent year over year), smartphones 2.5 percent (up 12.3 percent year over year).

"The major shifts are in how and where (shoppers) are making their purchases," said Melina Cordero, CBRE head of retail research for the Americas. "Retailers have dedicated more effort and focus to balancing the speed of online sales with the experience of in-store purchases."

Kristin Smedley, 46, of Ivyland, Bucks County, president of the Curing Retinal Blindness Foundation, went on ShopNFL.com on Monday night where she purchased three Eagles jerseys marked 70 percent off for $32.99 and $26.99 – and two long sleeve logo t-shirts for $18.99 a piece after a 65 percent discount, as Christmas gifts for her children.

 

"I made out like a champ," Smedley said. "I was determined not to miss these deals. I couldn't believe the prices, and I thought 25 percent off on Black Friday was good. I'm ecstatic."

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