Tyler, the Creator is in the ice cream business.
The hip-hop star is collaborating with Jeni's Splendid Ice Creams on a brand-new flavor.
The ice cream is called Pluto Bleu. It's a two-colored concoction "that features a blood orange flavor with a bolt of tropical blueberry" and it's "so tart it's electric, so lush it defies gravity," according to a news release.
The ice cream is the result of a conversation that Tyler, the Creator had with Jeni Britton Bauer (Jeni's Splendid Ice Creams founder) last year.
Pluto Bleu is the second collaboration between Tyler, the Creator and Columbus, Ohio-based Jeni's Splendid Ice Cream. The first is Snowflake, which was launched last year and has since become the company's most successful collaboration to date.
The new ice cream will be available by the pints (which were also designed by Tyler, the Creator) at golflefleur.com and jenis.com. Tyler's Picks, a collection that features a pint of Pluto Bleu as well as three pints of Tyler's favorite Jeni's flavors, is also being sold.
Music fans and ice cream aficionados can pick up Pluto Bleu (both by the scoop and by the pint) in person at Jeni's Splendid Ice Creams locations nationwide. The ice cream maker's website also helps you find other local stores where you buy it.
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