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Ford posts healthy sales gain in May

Breana Noble, The Detroit News on

Published in Automotive News

Ford Motor Co.'s U.S. sales rose 11% year-over-year in May, boosted by popular new models now hitting dealer lots.

Across the industry, inventory levels are up, prompting additional incentives to move vehicles off lots, though elevated vehicle prices and interest rates continue to challenge affordability. Cox Automotive Inc. was forecasting a 3.5% increase in U.S. sales in the industry compared to May 2023.

It's already been a big product year for Ford, which sold 190,014 vehicles last month. New models of the refreshed F-150 pickup, new midsize Ranger truck, freshened Lincoln Nautilus and Mustang editions now are available.

Meanwhile, the Maverick compact truck posted record sales for the month — up 96%, including its hybrid option, whose sales were up 81% — as did the Transit commercial van. Bronco sales rose 18%. F-Series trucks, however, declined 1.6%. Ranger sales increased by 18%. The Mustang coupe was up 45%.

Hybrid sales rose 64.5%, electric vehicle sales were up 64.7% and gas-powered vehicle sales increased by 5.6%.

Ford EV sales are off to their best yearly start yet. Sales of Mustang Mach-E SUV sales rose 46%. F-150 Lightning deliveries were up 91%. E-Transit sales increased by 88%.


Ford SUVs were up 7.4%, though Bronco Sport sales fell 6.2%. The Explorer, whose refresh launches this summer, gained 15%. Expedition had a 16% increase, and the Escape was up 20%.

Lincoln says sales in May increased 28% from a year ago. Nautilus sales rose 36%, including the hybrid version representing 45% of its sales. Corsair and Aviator were up 17% and 131%, respectively. Navigator was down 22%.

General Motors Co. and Stellantis NV only report U.S. sales on a quarterly basis.

Among other automakers who report monthly, Honda Motor Co. Ltd.'s U.S. sales rose 6.4% year-over-year, Subaru Corp.'s increased 7% and Volvo's grew by 10%.

At the end of May, new-car inventory in the industry was 76 days, 23 days higher than a year ago, according to Cox. Incentives are running nearly twice the level seen a year ago.

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