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GM CEO Barra fights back against racist label after second ad runs

Jamie L. LaReau, Detroit Free Press on

Published in Automotive News

Allen said he believes that the full-page ad influenced the meeting with Barra, even though GM said it did not.

“I can’t believe anyone would state that when we’ve requested that meeting for many years,” Allen said. “This meeting came to fruition because of the enormous press around the ad.”

GM's Morrissey said despite the scheduled meeting, "It appears that Mr. Allen’s preference is to continue making his contentions in the media."

Even if Allen had already paid for the ad in Wednesday's Wall Street Journal before GM scheduled the meeting with Barra, Morrissey said, Allen could have pulled it Tuesday.

The full-page ad is signed by the following:

—Byron Allen: Founder, chairman & CEO of Allen Media Group, a California-based media group that owns The Weather Channel and provides video to broadcast and cable TV, mobile devices, multimedia platforms, and the web.


—Roland Martin: CEO of Nu Vision Media, Inc., a Chicago-based company that produces and distributes Roland S. Martin's daily digital show, #RolandMartinUnfiltered.

—Todd F. Brown, PMP: Founder, Urban Edge Networks and HBCU League Pass, which covers historically Black colleges and universities.

—Don Jackson: Founder, chairman and CEO of Central City Productions, a Chicago-based full service television production company.

—Earl “Butch” Graves Jr.: President and CEO, Black Enterprise, a magazine covering African-American businesses.


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