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New Edge unveiled during hot SUV cycle for Ford, offers internet access for 10 devices

Phoebe Wall Howard, Detroit Free Press on

Published in Automotive News

A new "sport mode" allows drivers to experience more aggressive driving while maintaining comfort and control.

Borrowing a page from the soothing color palettes of high-end shopping catalogs, the Edge is offered in ebony, ceramic and dune. Steve Gilmore, designer manager, praises "the strong brow line."

Ford Edge sales totaled 142,603 of the overall Ford brand SUV sales of 796,302 in 2017, a 6 percent increase over the previous year.

Stephanie Brinley, senior analyst at IHS Markit, said the exterior design and technology updates on the Edge are notable and important to consumers. "This hits the mark nicely."

Built at the Oakville Assembly Plant in Oakville, Ontario, the new Ford Edge and all-new Edge ST are scheduled to arrive in showrooms this summer.

 

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