Ask Amy: Struggling business stretched by ‘asks’
They ask in phone calls and then follow up in person and via emails, copying others on these emails, which makes it look like we're an uncharitable business.
Some of the askers even make a comment that we're in "this town" so therefore must have the money and means to donate.
How do I respond to these people? I was always taught to “never complain, never explain,” and I don't know how to tell them that I'd love to donate but we simply cannot.
Our hope is to keep our store going for a few more years as our business recovers from the pandemic, but I'm also afraid we're going to lose respect from community members who think we are closefisted and uncharitable.
Your advice?
– Worried Shop Owner
Dear Worried: My advice is to craft a simple, honest, and polite written response: “As our business continues to recover after our lengthy closure during the pandemic, we find ourselves unable to donate to your very worthy cause. We hope to see you in the shop very soon.”
I hope that your fears concerning your reputation are an exaggerated response to your affluent surroundings. You should assume that other local family-run businesses are stretched, too. (Connecting with others in a local small-business networking association might help you to see that you aren’t alone.)
Remember that the people making these requests likely do not realize that theirs is the fifth “ask” you’ve received this week. A quick, respectful, and definitive “Sorry – we’re stretched tight, so not this year” should send them on their way.
Hang in there. You’re not alone.
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