How a Miami mom followed the signs to start a printing business, then meet the president

Sarah Moreno, Miami Herald on

Published in Business News

“After having my baby, I could have gone back to engineering and earned a good salary, but I like challenges,” she says.

In high school, she scored high on exams and also received a college scholarship. And with her business, Arniella has not stopped learning.

She saw the success of a friend who opened a successful Etsy shop. She was excited at the idea and opened her own store. The first signs she sold were for baby rooms. She made them on a simple printer. She realized that if she had already received 10 orders, the business had a future.

“The most important thing is perseverance; you can’t miss that,” she says about a key requirement for entrepreneurship. “You may lack the skills, but those are learned. On Google, on YouTube there is all kind of information, but you can’t give up.”

Arniella was about to give up several times, especially with the painting of the signs, which she could not master until one of the mothers on a Facebook group gave her guidelines to improve. “If you fail, it’s only to continue learning. It happens to me, and it will continue to happen to me, but they are all opportunities to learn,” she says.



With the help of stimulus checks and the child tax credit sent during the pandemic, Arniella bought a professional laser printer, which cuts and engraves signs and logos on acrylic, plastic, leather, wood and glass. “It was an extra money that we didn’t expect.”

She is also grateful for the help she receives from her husband, a civil engineer who came from Cuba at age 21. He not only managed to graduate from FIU but is planning to start a business himself.

“It’s very good to have someone who supports you when you are starting a business. It gives you a great peace of mind,” Arniella says.

The beginning wasn’t easy. She had to go to Home Depot every day to buy wood. Today, she has a wood supplier that makes home deliveries. She also has a part-time employee who helps her cut and paint the wood.


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