Business Smarts

Got business smarts?

Points available: 10

1:

Who founded McDonald's?

2:

Prior to running Chrysler, what car did Lee Iacocca launch for another car company?

3:

What corporate giant is nicknamed "Big Blue"?

4:

If you use the term "sku", what are you referring to?

5:

Who wrote the advertising classic "Scientific Advertising"?

6:

Who works with GAAP?

7:

What product did Victor Kiam love so much that "he bought the company"?

8:

What does "ROI" stand for?

9:

What technique is a salesperson using if they ask you, "would you rather buy two or three today"?

10:

What is advertising copy on the outside of a direct mail envelope called?