Chris Lytle's Sales Tip: Don't worry about being liked. The prospect doesn't have to like you to buy from you. The prospect does have to trust you and your company. The prospect has to need or want what you're selling. You have to have a service ...
Chris Lytle Success Tip: Overheard on the driving range Sunday afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble Beach and standing at ...
Chris Lytle's Sales Tip: Every salesperson I talk to says that face time is harder to get. One way to get more is to ask for the appointment one week, two weeks, even a month ahead of time. Busy people find it hard to squeeze you in today or ...
Chris Lytle Career Tip: "Would you hire you?" That question, attributed to advertising legend Jane Trahey, makes you stop and think, doesn't it? In behavioral terms what do you need to do to make the answer an unqualified "Yes"?
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Chris Lytle Sales Tip: "The juggler can't tell you which ball is more important. Drop just one and the show is over." I was particularly intrigued by this thought from Joan Magretta's book, What Management Is. In selling you have to have a lot of ...
Chris Lytle Sales Management Tip: Too many companies have wishes instead of standards. "I wish my people would make more calls," one manager told me. A standard is a measurable indicator of performance involving a consequence. If you're a manager,...