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LA 2028 Olympics officials hope new sponsorship strategy results in revenue boost

Sports / Olympics /

LOS ANGELES -- Facing pressure to deliver the 2028 Los Angeles Olympics on budget, local organizers have signed an unusual deal they hope will guarantee crucial revenue.

LA 2028 announced Wednesday that it will partner with NBCUniversal to sell media and sponsorship deals in tandem. Normally, organizers and broadcasters work separately, ...Read more

2020 Games schedule big events in prime time

Sports / Olympics /

In a boon to American television viewers -- and broadcasters -- the 2020 Summer Olympics have arranged gold-medal events in several marquee sports to coincide with prime time in the United States.

The schedule that Tokyo organizers released Tuesday lists swimming, track and beach volleyball finals beginning well before noon in Tokyo, which runs...Read more

As Paris has Olympic struggles, LA should watch, learn and plan for 2028 Games

Sports / Olympics /

LOS ANGELES -- The 2028 Summer Olympics are still almost 10 years off, but Los Angeles might do well to keep an eye on Paris as that city prepares for the 2024 Games.

This week, French President Emmanuel Macron complained that the 2024 organizing committee was not doing enough for poor neighborhoods that would be affected by the Olympics.

"At ...Read more

Lindsey Vonn to retire after world championships

Sports / Olympics /

When Lindsey Vonn captured downhill gold at the 2010 Winter Olympics, becoming the only American woman to win that marquee event, she called it "the best day of my life by far."

Now the 34-year old has reached another sort of milestone.

Slowed by age and aching knees, Vonn announced that she will retire after the upcoming world championships ...Read more

 

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