SANTA CLARA, Calif. — Brock Purdy was studying to get the jump on a condensed week of preparation with the New York Giants up next Thursday night when he heard a familiar jingle in the background.

Purdy and 49ers teammate Nick Zakelj had the Monday Night Football game between Carolina and New Orleans on the TV. It was mostly background noise until Purdy’s attention was diverted to a break in the action.

Staring Purdy straight in the face was himself, in his debut regional commercial for Toyota.

“I hear the music and I’m thinking, ‘Wait a minute,'” Purdy said Tuesday. “It was very strange. It was the first time I’d seen it.”

Purdy, who also has a deal with Alaska Airlines, said the spot in which he promotes a pickup truck was a long process.

“We shot all day — all day for 30 seconds,” Purdy said.

The last time Purdy played on a Thursday night, no one was asking him to do commercials. His emergence as a national story was in its infancy when the 49ers visited the Seattle Seahawks last Dec. 15 with a chance to win the NFC West title.

Purdy completed 17 of 26 passes for 217 yards, no interceptions and 28- and 54-yard touchdown passes to George Kittle. The 49ers won 21-13, clinching the division and improving to 10-4.

None of which made breathing any easier for the seventh-round draft pick out of Iowa State.

The 49ers were coming off a 35-7 win over Tampa Bay and Tom Brady in Purdy’s first start in place of Jimmy Garoppolo, who was lost for the season with a fractured foot in the previous week’s win over Miami.

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