Human nature is immutable; it’s essentially the same today as it was 100 years ago. Consequently everyone serious about marketing should read Scientific Advertising written in 1923 by Claude Hopkins. (We could stop right here in this post and be satisfied that we’ve offered advice that will favorably impact your career and business forever.)
The Internet has revolutionized business in so many ways, including the marketing of companies and products. Seth Godin’s Permission Marketing from 1999 was one of the first books to really describe the impact of the Internet on this process. This one should also be required reading.
That’s why we were intrigued by this infographic from a couple of years back about the rise of "Inbound Marketing”.