Enjoy this look back at John Wanamaker and his influence on today's advertising world. He is known for a saying most of us have heard, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
From the ArcaMax Advertising Update Online Marketing Newsletter
A friend forwarded this short video over to us. Please stop and take five minutes to watch.....
Meet ArcaMax at LeadsCon next week at the New York Hilton!
The sad fact is that most online marketers don’t really test properly. They might run a split test now and then and learn a bit, but most of the critical elements in a successful ad campaign, web site, landing page, etc. don't really receive the proper scrutiny.
Are you headed to Affiliate Summit East?
The evolution of marketing, summarized in 4 short paragraphs!
- Some Marketing History about Guarantees, Pricing and Advertising
- Three Things I Learned While My Plane Crashed
- It's showtime again! LeadsCon NY is at the NY Hilton next week.
- Online Marketing IS Testing
- Affiliate Summit East in New York
- Internet Marketing: A Revolution or More of the Same?
- How Should You Judge a Company?
- Return Path Report on Email Subject Lines