Our last issue featured advice about managing and growing an affiliate program from Evan Weber of Experience Advertising.

We're pleased to feature Evan's work again in an excellent article about online PR, "How to Do Online PR Very Well in the Golden Age of Digital Marketing". Evan discusses the following benefits of an online PR program:

* A dramatic uplift in website traffic
* Audience Building across networks
* Online Revenue Growth
* Better Customer Retention and Loyalty
* More Customer Referrals
* A More Profitable Business!

Enjoy the article.