Do Just One Thing
Designer resale websites like The RealReal have gained popularity for offering lightly worn and pre-owned luxury goods at a discount. Beyond saving money, these platforms also help protect the environment. For example, since The RealReal’s founding in 2011, it has kept over 50 million items out of landfills, and one study found that 33% of customers who made a purchase avoided buying a newly manufactured item. Because luxury goods are typically well-made and long-lasting, items purchased through these sites can often be resold again in the future, further extending their life cycle.
ANDREWS MCMEEL SYNDICATION
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