What about Kellogg's version of 'Country Squares?'
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Published in Daily Trivia
Because Post had revealed Country Squares before it was ready, Post's biggest competitor Kellogg was able to develop their own version in six months. Post released their Country Squares in the same year, but sales lagged behind Pop-Tarts. It is widely believed that Country Squares failed because of their name. In the progressive culture of the time, with TV shows like The Beverly Hillbillies, the name Country Squares was associated with being backward and boring. Country Squares failed to take off, while Pop-Tarts became a sensation.
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