How successful were his model kits?
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Published in Daily Trivia
Ed's business was booming. He built a new shop in Maywood, California and hired several employees to keep with the demand for his custom cars and t-shirts. Revell American was a model company that produced the model car kits for "Beatnik Bandit","Road Agent" and various other model kits including "Rat Fink" and his gang of hot rodding monsters. In the year, 1963, Revell paid Ed a one-cent royalty for each model sold. Ed made over $32,000 that year from royalties alone. The math is boggling, Ed's creations had caused a mania not unlike the mass marketing of mega-hit movies like "Star Wars", but he did it a decade and half before any of that existed.
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