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How did Elmer turn lunch into Fritos?

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Published in Daily Trivia

Fritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932 he started the Frito Corporation. From 1967 until about 1971, the Frito Bandito was the mascot. In the mid-1970s, Fritos' mascot was a W. C. Fields caricature, W.C. Fritos.

 

 

 

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