Eric's Autos: 2022 Genesis G70
Lexus understood the importance of value to people who bought luxury cars such as those made by Mercedes and BMW -- back when Mercedes and BMW pretty much owned the luxury car market. Lexus acquired a large chunk of what had been their market by offering luxury cars that were better values than those being sold at the time by Mercedes and BMW.
That was back in the late 1980s.
In the 2020s, it's Genesis, Hyundai's luxury car line, that is using the same strategy to snatch away market share from Lexus -- and the others, too.
What It Is
The G70 is a compact-sized luxury sport sedan that competes with rivals like the Lexus IS, Audi A4 and BMW 3 Series, among others.
It is available with either a turbocharged four-cylinder engine or a turbocharged V6 engine -- either engine available with (or without) all-wheel drive.
Prices start at $37,775 for the base 2.0T trim, which comes standard with a turbocharged 252 horsepower 2.0-liter engine paired with an eight-speed automatic transmission and rear-wheel drive. All-wheel drive is available as a stand-alone option; so equipped, the price rises to $39,875.
A top-of-the-line 3.3T Launch Edition comes with a 3.3-liter turbocharged V6 that makes 365 horsepower, also paired with an eight-speed automatic. The rear-drive version stickers for $52,750.
With the optional AWD system, the price rises to $54,750.