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'Apocalypse HellFire': These souped-up trucks, built in Pompano Beach, aim to let you ride out the end times in style

Ron Hurtibise, South Florida Sun Sentinel on

Published in Automotive News

If the rich really are building underground bunkers for a coming apocalypse, a Pompano Beach, Florida, company is building the vehicles they’ll need once it’s safe to return to the scorched earth.

Apocalypse Manufacturing takes the biggest passenger trucks on the market — Jeep Gladiators, GMC Hummers, Ford Broncos, Land Rovers and more — chops them in half and builds new back ends that support extra sets of wheels.

They replace the suspension and axles so the vehicles can support 40-inch, deep-tread Yokohama tires that enable them to “go over anything,” said Jerry Eisenband, the company’s marketing director.

They retrofit the upholstery with durable, marine-grade vinyl, paint them with a mixture of epoxy and kevlar that can withstand any climate, add custom front and rear fenders, and alter the front and back grills to make them look sinister.

And they give them superhero-inspired names like HellFire, Dark Horse, Juggernaut, Bone Saw, Strikeforce and Warlord.

With prices starting at $150,000, Apocalypse Manufacturing caters to celebrities, sports stars and business leaders, company officials say.

 

About a year and a half ago, JJkarem Jones, owner of the telecom company 321 Communications Inc. in Jacksonville, Florida, bought an Apocalypse vehicle customized from a Land Rover Defender. He’s having a second one built and plans to keep both.

Jones said he was looking for a luxury sports car when he went on Google and saw an Apocalypse 6-by-6.

“The mistake I made was flying down to look at them in person,” he said. “Once I saw it, I fell in love with it. Basically decided to buy it right then and there.”

High-profile customers

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