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Even popular Ford F-Series hit hard amid plummeting industry sales

Phoebe Wall Howard, Detroit Free Press on

Published in Automotive News

DETROIT -- If anything in life is predictable, it's steady sales of the Ford F-150.

The popular pickup truck saves the day -- every quarter, evey year -- for Ford Motor Co.

America loves its trucks. And, global pandemic or not, trucks sell.

The F-Series allowed Ford to reflect the smallest second quarter sales drop of the Detroit Three.

Ford reported a 33.3% drop in second quarter sales compared to 2019, from 650,336 vehicles to 433,869, the company reported Thursday. And year-to-date sales dropped 24.1% to 903,357 vehicles.

"Coronavirus concerns clearly affected Q2," Ford said in a statement.


Meanwhile, General Motors reported a 34% drop in sales to 492,489 vehicles sold during April, May and June. Fiat Chrysler Automobiles saw a 39% decline to 367,086 vehicles sold, in second quarter results reported Wednesday.

GM had a bright spot with the Chevy Blazer. And FCA had Jeep Gladiator.

This April, May and June period has been "unprecedented and crazy" and "challenging," Mark LaNeve, Ford vice president of marketing, sales and service, told the Free Press.

Even trucks took a hit this time.


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