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How I Made It: Bruce Meyer's road to success from candle wax to classic cars

Charles Fleming, Los Angeles Times on

Published in Automotive News

To pay below market price, or find the hidden bargain, or take a short cut on restoration, is to invite further misery.

"My motto is, 'Buy the best example of what you want, and pay whatever it takes. That way, you cry only once."


Meyer's fraternity brother was H. William Harlan, who would later found the Harlan Estates vineyards of Napa Valley. Meyer remembers Harlan's ambitions and his systematic approach to success.

"Bill had plans," Meyer recalls. "He had a five-year plan, and a 10-year plan. It was amazing to me, because I had never even heard of such a thing. And I had absolutely no plan at all."

Did that change later, once he entered business?

"The answer is no -- not at all," Meyer says. "If you keep your expectations low, you will always exceed your expectations. That's been the key to my happiness. I've exceeded my expectations in every area of my life."


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Meyer met wife-to-be Raylene in 1968 and they married soon after. Together they raised three children.

Just over a year ago, when he turned 75, Meyer says he decided to stop racing.

"I have entered preservation mode," he says. "I've stopped motorcycling. I've stopped skiing. I've stopped running Bonneville. I just don't want to fall down anymore."

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