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Celebrities in politics have a leg up, but their advantages can't top fundraising failures

Richard T. Longoria, Associate Professor of Political Science, University of Texas Rio Grande Valley, The Conversation on

Published in News & Features

Other examples show the link between celebrity candidates’ failure to top their opponents in fundraising and their eventual loss.

Hollywood performers Shirley Temple, Gary Coleman, Roseanne Barr, Cynthia Nixon, Kanye West and Caitlyn Jenner all raised less than their opponents and lost their elections.

Self-financed candidates who rely predominantly on their own wealth, like Dr. Oz, tend to lose. Because self-financed candidates tend to be political outsiders, they are less likely to be supported by the political insiders who are major donors. The donor class tends to support stronger, more experienced candidates.

There are other trends at play during an election. Some of them include whether a candidate is an incumbent and has name recognition and what their party affiliation is. And while celebrity candidates certainly have many advantages, they are not as popular as some observers would suspect.

Pennsylvania and Georgia have been key swing states in recent election cycles, with both the presidency and control of the Senate linked to their voters’ choices.

Political science consistently shows that it is easier to flip an open seat than it is to defeat an incumbent.

 

Republican Sen. Pat Toomey announced in October 2020 that he would not run again for election in Pennsylvania. That opened the door for Democrats to flip the seat.

Fetterman, a statewide elected official with a strong base of support, name recognition and a fundraising advantage, secured this open seat on Nov. 8. Democrats were worried about losing the race after Fetterman’s poor debate performance, but he nevertheless prevailed.

While Oz had name recognition thanks to his television show, he was successfully defined as a carpetbagger in the state and could not match his opponent’s spending.

In Georgia, incumbent Sen. Raphael Warnock, a Democrat, has a base of support, name recognition and a fundraising advantage. Walker has the name recognition, but he faced questions about his mental fitness and seemed inept on the campaign trail. Although the race is undecided, Walker’s inexperience showed and he has been outspent by Warnock thus far.

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