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GM reinventing Cadillac brand with new financing arm

Jamie L. LaReau, Detroit Free Press on

Published in Business News

General Motors' luxury brand Cadillac will soon get its own financing arm for customers as it continues to head toward a future of all-electric vehicles.

Cadillac Financial, an arm of GM Financial, is expected to launch around the middle of next year, Cadillac spokesman Michael Albano said Friday and as was reported earlier this week by Automotive News.

Cadillac dealers have been requesting it for a long time and Cadillac leaders now recognize that the financing arm will be key to Cadillac's profits as it goes all-electric and caters to a customer who will expect to be able to handle most of the purchase online.

For Cadillac buyers, it means more services to make buying and owning a car easier. For GM employees, it means new job opportunities, GM leaders said.

"This is far beyond a rebranding exercise, it's an ecosystem approach to deliver a frictionless, seamless experience that is fully connected, predictive and highly personalized," said Mahmoud Samara, Cadillac North America vice president of Sales, Service and Marketing, in a statement. "Cadillac Financial is a key enabler to growing the business profitability for both Cadillac and our dealers by delivering a world-class luxury customer experience."

Cadillac concierge

 

Cadillac Financial will offer similar financing deals to that of GM Financial, but it will provide Cadillac buyers with more services to make buying and owning a Cadillac an "enhanced" experience, Samara said.

Cadillac Financial features will include:

—A dedicated and "highly-skilled" luxury concierge team able to resolve customer issues fast.

—A dedicated Cadillac-Certified customer experience team.

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