Make room for one more all-electric pickup coming to market.
General Motors said Monday it will add an all-electric pickup to its GMC brand — beyond the GMC Hummer EV pickup due out in the fourth quarter.
In a media call Monday, top GMC executives said the additional electric pickup will be a full-size truck. But they stopped short of giving timing, price, where it will be assembled and if it will be called the Sierra — after the current full-size pickup GMC sells — or given a new moniker.
Quick EV adoption
This new GMC EV pickup joins a growing market segment as Ford Motor Co. has plans for an all-electric F-150, Chevrolet said it will offer an all-electric Silverado and newer automakers such as Tesla, Rivian and Lordstown Motors say they also are bringing electric pickups to market.
"It is a big segment and represents about 15% of the entire retail industry and that's been growing," said Duncan Aldred, vice president of Buick and GMC brands.
But the adoption of EVs will go at a steady pace, Aldred said, especially given the Biden administration's support of EVs.
"We do see EV adoption happening fairly quickly," Aldred said. "So with a huge segment and still relatively few competitors and fast adoption, GMC is confident it is well positioned."
Aldred declined to say what other current internal combustion engine GMC vehicles will be offered in electric going forward, but hinted that there will be more soon.
"GMC will be a big part of General Motors 'Zero, zero, zero' vision," said Aldred, referring to GM's vision that electric and self-driving cars will deliver zero crashes, zero emissions and zero congestion. "I can't say much more, but what we've done with two Hummer variants and the confirmation of a full-size electric pickup" shows GMC is part of GM's all-electric future.