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Prince store in airport gives travelers a glimpse at superstar's Minnesota life

John Ewoldt, Star Tribune (Minneapolis) on

Published in Business News

Regnier said there are plenty of minefields -- fickle fans, licensing issues, and approval of artists or estates -- not to mention that such stores are only likely to make a profit at very large airports.

"I'm a huge David Bowie fan," Regnier said. "But I don't know if that would work even in New York, where he lived, or London, where he grew up."

It's only been six weeks since the Prince store opened, but sales are 40% ahead of plan so far, Regnier said.

Germaine Grueneberg, director of merchandising at the Airport Retail Group, said the store is set up as a chronology of Prince's life. Three sections include Uptown, Purple Rain and Paisley Park. Merchandise prices range from $5 to $250.

"It almost has a museum feel," she said. "You can learn about Prince through books, albums and if you want more, we offer tickets to Paisley Park (in Chanhassen.)"

The airport store does not generate any revenue from ticket sales.

 

The space occupied by the Prince store, across from the Stone Arch restaurant at the south end of the mall anchoring the concourses, has a two-year lease.

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