Last year, when World’s 50 Best issued its first global ranking of hotels, only two properties in the U.S. made the cut: the Equinox and Aman New York hotels, both in Manhattan.

Now Michelin has arrived stateside, in its second-ever presentation of “keys” — a new system from the eponymous tire maker that’s doling out one, two or three key emblems, like its restaurant stars but to the world’s worthiest hotels.

Out of more than 1,000 luxury hotels across the country, 11 were awarded three keys. The winners were all in California and New York, from Post Ranch Inn in Big Sur to Single Thread Inn in Healdsburg and the Whitby Hotel in Midtown. Aman New York, echoing its position on World’s 50 Best, was also included; Equinox, meanwhile, received no keys at all.

Importantly, keys were only distributed to hotels in seven primary markets across the U.S. where the Michelin Guide also reviews restaurants: New York City, California, Chicago, Florida, Colorado, Atlanta and Washington, D.C. Michelin says next year’s ceremony will expand to include more of the U.S.

One key denotes a “special” stay, two make it “exceptional” and three reflect hotels that are “extraordinary.”

Gwendal Poullennec, international director of the Michelin Guide, has described the criteria for these awards in highly subjective terms. Earlier this month he told Bloomberg that these most exceptional properties will be judged based off “the experience” alone. Rather than requiring them to adhere to certain definitions — like having a spa, pool or minimum staff-to-guest ratios — the hotel experience “has to be memorable and singular in a way that will give people a feel for local character,” he explained. At the awards ceremony, he built upon that sentiment. “We’re not a checklist of amenities,” he said.

This is still an improvement over other ranking systems, which rely on already-published articles by outside media or complimentary stays to produce their results; by contrast, Michelin has committed to independently paying for its hotel reviewers to stay at each property. In an interview after the ceremony, Poullennec went further, adding that multiple inspectors stay at each hotel, sometimes multiple times, before assigning keys.

“We have boots on the grounds, inspectors working the field in every country, leaving no stone unturned and also looking for discoveries, new openings, in order to be fully up to date in their recommendation,” Poullennec said in remarks during the key presentation.

The intimate U.S. ceremony, held at New York City’s Museum of Art and Design, is the second such presentation by Michelin this month, with the first-ever awards being handed out to French hotels on April 8, in Paris. At that event, 24 hotels were awarded three keys, including five of Paris’ 12 “palace” hotels. And more such ceremonies are coming: Awards will be announced in Spain next week and in Italy on May 7, before heading to Japan in July.

To some U.S. hoteliers, Michelin’s recognition holds outsize importance. In background conversations leading up to the event, owners of several new independent hotels in major cities held hope that earning multiple keys could help them compete with better-established luxury brands such as Aman, Rosewood or Ritz-Carlton. That may be the case for the boutique London-based Firmdale Hotels, whose two New York hotels, the Whitby and the Crosy Street Hotel, both earned three keys.

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